Joel Lacayo is the Lead Channel Account Executive with Rippling, a modern employee management platform for Payroll, HR, and IT. In the 18 years within the Financial Services Industry, he has worked with entrepreneurs to start their businesses with sound financial structures towards financing/lending solutions, created a strategic marketing plans, and coached them through their growth evolution. A former Xero Regional Sales Director, he supported accounting/bookkeeping owners in growing their models from client #1 to #2000. He has served as a board member of La Cocina, a local not for profit focused on low income female food entrepreneurs looking to formalize their businesses, and Business Consultant with Working Solutions, a CDFI supporting underserved SF Bay Area entrepreneurs. Currently he is member of Accounting Salon, supporting the Nominations Committee and Diversity Initiative. Joel received his B.S. in Business with a concentration in Marketing from San Francisco State University. Loves playing all sports, traveling with his wife and 2 boys, and leveraging social capital with like minded people.